A busy week of launches ahead...

Just a quick heads-up as to what everyone (existing customers and non-customers alike) can expect in the coming week...

Keywords Analyzer

We're releasing Keywords Analyzer Ver 4.18 on the 1st September - when you visit the Keywords Analyzer site you''ll see a clock telling you down to the second when - and there's a good reason for that...

Here's what's new:

Bids on Google

You can now select whatever combination you want for each
keyword for Broad match, "Phrase match" and [exact match] - this data
will work using your existing Adwords account name and password. (This data
is not visible to us at Keywords Analyzer by the way - the only data that our
server looks at is your registration key - that's it)

Extra Tools:

We've added two extra keyword tools - one for isolating words common to two lists and the other a deduplication tool that removes duplicates common to two lists.

Keyword Discovery

We have added the ability to directly read reports from Trellian's Keyword Discovery tool as well as Wordtracker.

Now, there's a catch - if you visit the Keywords Analyzer Site you will find out what it is by following the clock message...

Adsense Dominator Launches...

We will also launch our brand-new list of hot high-paying keywords for Adsense - researched by our good selves.

There are over 110 000 of them - keywords worth up to $20 or more.

Release date is provisionally set for Tuesday, but visit the Adsense Dominator site and put your name down and you will be the first to know...



Tags: adsense
google adsense
keyword research

Update on the Adsense keyword strip-mine project...

I posted last week that we're working on generating some high-pressure paying Google keyword lists...

Well - not far to go now. We're over 110 000 highly profitable keywords, harvested by Keywords Analyzer and edited by ourselves.

We'll launch in the next few days and this is just a little "heads-up" to push you to the front of the queue. The new site is called Adsense-Dominator - go there and register now.

What's more, before you leave, in the next week or so watch your inbox like a hawk for the next Keywords Analyzer release very closely. When you get that email, open it.

I mean it.

Because shortly we will be releasing something never seen before in Keyword Research - it's going to revolutionise the data that internet marketers will expect from their Keyword Research Tools - and that's a promise.

As usual, existing users will get this update free. For everyone else, if you don't have a copy by around 10 days time (7 to be safe), Keywords Analyzer will cost $97-.

And it will be worth 10 times that.

You'll see.



Tags: adsense
google adsense

The Google Adwords Changes Go Live...

Well, just in case you missed it, Google Adwords went live last night with
the awaited changes to keyword states.

I did some experimenting on my Adwords accounts and came across some strange looking anomalies, although my existing keywords seem to have remained fairly stable.

I'm going to lay low and play with it for a couple of days before I draw any conclusions, but one thing I will do is log onto Perry Marshall's teleseminar this evening. They are keen Adwords watchers and may have already got a handle on what's going on - so maybe worth a visit - but it's on shortly so best get over there.

Tags: adwords google adwords

Keywords Analyzer for Adsense...

As you will already know, Keywords Analyzer is probably the best tool of all for Google Adwords users. But one thing I've always neglected to talk about is Google Adsense - the flip side of Adwords.

Keywords Analyzer is also great for digging profitable keywords that you can target for Adsense campaigns. In fact, I've seen professional Adsense lists being sold which have obviously been compiled using Keywords Analyzer.

What you are looking for is simply keyword search terms that are in high demand as opposed to an Adwords advertiser looking for keywords that are in low demand - and of course KA tells you this.

But we're going one further.

Shortly, we will be compiling our own lists for Adsense customers. We'll be compiling the top paying keywords, using Google max bid data - not Overture bid prices - so watch this space...



Tags: adsense keyword research

On page search engine optimization...

This post follows on from my last post about R/S - A KA user emailed me the following:

"... what I am having trouble with is this last part from your blog entry:

> Open their webpage, and go View>Source on the IE Toolbar and check
> their HTML to see if they are properly optimised.

How does one determine if they are "properly optimised", and then what are the steps to take if they aren't? "


What I am referring to is on-page optimisation - or the steps taken on a webpage to optimise for the search engines ( as opposed to off-page optimisation which refers to other matters such as linking strategies )

When reviewing your competitor's html you should be looking for whether that competitor has specifically optimised that page for the keyword.

To do this, first look in the "meta" tags firstly - in the Title and Description, is this keyword - and only this keyword, present?

Then move to the h1,h2,h3 heading tags - does the heading include this keyword?

And then look in the body of the copy - does this keyword appear in the opening sentence of the copy and then used throughout the copy structure? This is referred to as "keyword density" or the proportion of a chosen keyword to overall copy expressed in percentage terms.

Finally, is this keyword used in any links on the page (anchor text) ?

If you look for these things and find that the page is not constructed like this, then the chances are that if you set up your page properly and pay attention to off-page issues like linking, then you can compete for that position.

I deal with this briefly in the Keyword Master's Course, but one of the better books that I have read on the subject is Mike Wong's : "Search Engine Optimization Strategies." If you're looking for a comprehensive understanding of how it all works then I suggest you read it.

Another Google update - this time related terms

We were made aware a couple of days ago of some Google changes that affected the way related terms searching was working, with the result that a few users got in touch and told us they were having problems. We checked it out and have adapted KA to work with these changes - Yóu'll need to download the update - don't forget to save your reg. key first and then paste into the update. You can download here

What is considered a good R/S?

I get this question a lot - and answered it again just now, so thought I would post it on the blog.

Firstly, what is R/S in Keywords Analyzer?

It's the ratio of Keywords Searched:Number of Websites found on Google. In KA you have the option of using "broad match" for the results in Google and for SEO purposes you should have this on as it will return more accurate competition results.

R/S is used in a similar fashion to Wordtracker's KEI - it's a predictor of where to look for the most productive keywords.

Now the question often asked is what's an ideal number and where to go from there - and this is my answer to a KA user this morning.

R/S - The optimum number really depends on the keyword. But firstly make sure you are looking at R/S with search matched in "quotes" set to on in the settings panel. Use the lowest R/S as your starting point then go to Google and check the sites of the competitors for that keyword that have top search positions. Open their webpage, and go View>Source on the IE Toolbar and check their HTML
to see if they are properly optimised.

Chances are they will not be and then you take it from there.

To find out more about these things in general, check out the Keyword Master's Course.