What is considered a good R/S?
I get this question a lot - and answered it again just now, so thought I would post it on the blog.
Firstly, what is R/S in Keywords Analyzer?
It's the ratio of Keywords Searched:Number of Websites found on Google. In KA you have the option of using "broad match" for the results in Google and for SEO purposes you should have this on as it will return more accurate competition results.
R/S is used in a similar fashion to Wordtracker's KEI - it's a predictor of where to look for the most productive keywords.
Now the question often asked is what's an ideal number and where to go from there - and this is my answer to a KA user this morning.
R/S - The optimum number really depends on the keyword. But firstly make sure you are looking at R/S with search matched in "quotes" set to on in the settings panel. Use the lowest R/S as your starting point then go to Google and check the sites of the competitors for that keyword that have top search positions. Open their webpage, and go View>Source on the IE Toolbar and check their HTML
to see if they are properly optimised.
Chances are they will not be and then you take it from there.
To find out more about these things in general, check out the Keyword Master's Course.
Firstly, what is R/S in Keywords Analyzer?
It's the ratio of Keywords Searched:Number of Websites found on Google. In KA you have the option of using "broad match" for the results in Google and for SEO purposes you should have this on as it will return more accurate competition results.
R/S is used in a similar fashion to Wordtracker's KEI - it's a predictor of where to look for the most productive keywords.
Now the question often asked is what's an ideal number and where to go from there - and this is my answer to a KA user this morning.
R/S - The optimum number really depends on the keyword. But firstly make sure you are looking at R/S with search matched in "quotes" set to on in the settings panel. Use the lowest R/S as your starting point then go to Google and check the sites of the competitors for that keyword that have top search positions. Open their webpage, and go View>Source on the IE Toolbar and check their HTML
to see if they are properly optimised.
Chances are they will not be and then you take it from there.
To find out more about these things in general, check out the Keyword Master's Course.
posted by Chris Lee @ 6:07 AM
2 Comments:
At 5:34 AM,
Chris Lee said…
I've had an email from a customer asking me to clarify a point from this posting -
I read and re-read from your blog, but I'm still ended up with a question mark in my head. I understand R/S, and that it is just a relative formula result. And that the lower numbers are a good place to start, but... what I am having trouble with is this last part from your blog entry:
> Open their webpage, and go View>Source on the IE Toolbar and check
> their HTML to see if they are properly optimised.
How does one determine if they are "properly optimised", and then what are the steps to take if they aren't?
This is an extensive answer involving SEO - but I'll answer it on a separate posting above.
At 7:38 AM,
ViN said…
Hi Chris,
I am sorry but I still don't get it. Could you please provide a concrete example if it's possible.
Thanks,
Dang
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