Keyword Research - the most misunderstood and critical element of search engine placement

I was astounded at how few people seem to understand how fundamental keyword research is to getting a website into a decent position on the search engines.

So I wrote the Keyword Master's Course to show people step-by-step how to go about the entire process.

I get a lot of people asking me about elements of the course, the research process and keyword research tools and thought it would be a good idea to set up a blog to air these things in public.